New product

China factory sourcing for a first SKU

A DTC founder needed a manufacturable path: NDA, verified makers, a sample from one unit, then a controlled pilot.

Example engagement. Ranges below are conservative and typical of the desk, not published client KPIs.

1. 01 · Problem

   What was stuck

   Buildable idea, no China network. Marketplace quotes ignored the spec, asked for a 3,000-piece first run, and offered no photo proof before a deposit.

2. 02 · What we did

   The desk path

   • NDA before the brief left the China desk.
   • Shortlisted two verified makers in the right cluster.
   • Sample from one unit: materials, pack, photographed cost target.
   • Held production until the buyer approved the photo/video pack.

3. 03 · Result

   Sample path and a sellable pilot. No catalog-MOQ speech.

   Locked sample, a written unit-cost band, and a pilot they could sell through. Freight on the same desk. No third marketplace in the middle.