Skip to content
Seven Colorsourcing.center by Seven Color Trading Co Ltd · China

China desk · sourcing news

Brief

140th Canton Fair opens in Guangzhou on 15 October with 32,000+ exhibitors and over 220,000 pre-registered overseas buyers

The 140th China Import and Export Fair (Canton Fair) runs in Guangzhou in three phases: 15-19 October, 23-27 October and 31 October to 4 November 2026. In a 22 September release, the organiser said more than 220,000 overseas buyers from 197 countries and regions had already pre-registered, with professional buyers making up nearly 80%. The fair will host over 32,000 exhibitors, more than 11,000 of them recognised as specialised and innovative (SRDI) firms or industry champions, across about 1.55

The 140th Canton Fair opens in Guangzhou on 15 October 2026 and runs in three on-site phases: Phase 1 from 15 to 19 October, Phase 2 from 23 to 27 October and Phase 3 from 31 October to 4 November. The venue is the China Import and Export Fair Complex at No. 382 Yuejiang Zhong Road, Guangzhou. This session also marks the 70th anniversary of the fair.

According to a Canton Fair release on PR Newswire dated 22 September, more than 220,000 overseas buyers from 197 countries and regions had completed pre-registration, and professional buyers accounted for nearly 80% of them. Over 32,000 companies will exhibit, and more than 11,000 are recognised as Specialized, Refined, Differential and Innovative (SRDI) firms or industry champions.

The organiser says 64% of exhibitors now apply industrial internet and AI technologies in their operations, while new and green products will make up 23.2% and 26% of exhibits, both record highs. More than 700 New Collection launch events are planned, about 15% more than last time, along with a first New Collection Gallery for supplier and buyer matching and seven trade forums.

China's Ministry of Commerce says buyer pre-registration is open year-round on the official website. New overseas buyers who pre-register can apply for badges free of charge at alternative registration offices, including Guangzhou Baiyun International Airport, Guangzhou South Railway Station, Pazhou Ferry Terminal, designated hotels in Guangzhou and the Canton Fair Hong Kong Representative Office. Booth-level navigation covering more than 75,000 booths and an upgraded ASKME AI assistant are meant to make it easier to find exhibitors and products.

Source: Canton Fair via PR Newswire (22 Sep 2026); MOFCOM introduction of the 140th Canton Fair

Topics

  • canton-fair
  • guangzhou
  • trade-fair
  • buyers
  • exhibitors
  • suppliers
  • china
  • sourcing

Freight rates hold steady over Golden Week: China to US West Coast at $8,319/FEU, North Europe at $3,260/FEU

Hellenic Shipping News (5 Oct 2026), citing Baltic Exchange data, reports that container freight markets were largely stable in week 40. The Freightos Baltic Global Container Index (FBX) ended at 3,341, unchanged on the week. China/East Asia to US West Coast held at $8,319/FEU and to US East Coast at $9,606/FEU. China/East Asia to North Europe stayed at $3,260/FEU, while the Mediterranean lane eased slightly from $3,562 to $3,555/FEU.

CULines runs a new weekly CN1 service from Shanghai, Ningbo and Quanzhou direct to Jakarta and Surabaya

Logistics Manager (6 Oct 2026) reports that China United Lines (CULines) has launched a direct weekly China 1 (CN1) service linking East China export hubs with Indonesia. The rotation is Shanghai, Ningbo, Quanzhou, Jakarta, Surabaya and back to Shanghai on a 28-day round trip. The first sailing, the XIN YAN TIAN (voyage CHN0C0S89), made its inaugural call at Shanghai on 18 September 2026.

Huanghua Port launches its first direct China-Europe train to Duisburg: 118 containers, about 20 days, sea-rail link from Ningbo

Hebei Daily (via People's Daily Online, 5 Oct 2026) reports that Huanghua Port's first direct China-Europe train to Duisburg, Germany has set off with 118 containers, mainly auto parts. The train runs about 10,719 km via Shijiazhuang International Dry Port and takes about 20 days. Part of the cargo arrived from Ningbo Port by sea and switched to rail at Huanghua, which the operator says saves nearly 20 days compared with traditional sea freight.

Wenzhou opens southern Zhejiang's first direct container line to West Africa, cutting transit time by about one third

Guangming Daily (3 Oct 2026) reports that on 1 October the container ship GUO YUN YUAN JING left Wenzhou Port's Zhuangyuan'ao terminal for Takoradi in Ghana, opening southern Zhejiang's first direct trade line to West Africa. The planned rotation is Rizhao, Wenzhou, Takoradi (Ghana) and Boffa (Guinea), with two sailings a month. Cargo previously had to transship via Shanghai or Ningbo and took at least 50 days, and the direct line cuts transit time by about one third.

Dated desk notes, not a news feed Updates.

Need the factory-floor read on a story?

The China desk can map a cited development to your SKU, QC, and lane, from Xiamen, with Dubai 3PL when the stock needs a hub.

  • D&B registered
  • Xiamen + Dubai hubs
  • Fast WhatsApp response
  • Factory network
WhatsApp140th Canton Fair opens in Guangzhou on 15 October with 32,0