Reference photo. The factory sample can differ by color, material, and specification.

Machinery · Packing equipment

Benchtop label applicator

A small tabletop machine that applies a label to a round bottle or jar for a short packing line.

Last updated: September 2026

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What this product is

A benchtop label applicator is a machinery buy for a brand that has outgrown hand labeling and is not ready for a full automatic line. Chinese factories build these as semi-automatic machines: an operator loads the bottle, the machine rolls on one label. The quote moves with bottle diameter, label width, and whether you need a date coder. This is not a gadget. You need a manual, spare parts, and a clear voltage. A useful first order is the factory's existing frame in your color, with a bottle range written down. Inventing a new sensor layout is a development project. The price below is an indicative machine price for a simple round-bottle applicator, before shipping, installation, or a coder.

Indicative sourcing numbers

These are desk estimates for a conversation, not a factory invoice and not a retail offer from this website.

Indicative China sourcing price: $280 to $650
Suggested retail range: $890 to $1,800
Estimated gross margin: 25% to 45%

Indicative estimates only. Actual margins vary by supplier, quantity, specifications, shipping, duties, taxes, marketplace fees, advertising and destination market.

Why it is interesting

order quantity can be one machine, so a buyer can prove the line before ordering a branded batch.
The spec is concrete: bottle size, label size, voltage. That makes factory comparison cleaner than a fashion SKU.

What to specify

Bottle: Round containers, diameter range must be written in the quote
Label: One label per cycle on a basic model
Power: State 110V or 220V before the factory builds the motor
Speed: Operator-paced. Do not copy an automatic-line speed onto this machine
Spares: Ask for a spare roller or sensor with the first unit

Customization and private label

Color, logo, and the bottle diameter range are normal. A new labeling head or coder is quoted separately.

Some customization is realistic on this kind of product. Private label packaging is often possible once artwork is approved. Read how private label manufacturing in China is handled, and when a new product needs the OEM/ODM path.

How the desk would source it

Note 1. Send empty bottles. A machine quoted from a photo of a label will miss the diameter.
Note 2. Inspection here is a short run on your bottles, not only a cosmetic check of the paint.

The usual path is the same as other China factory sourcing: confirm the spec, compare factories, sample, then inspect before shipment. China supplier verification and China quality inspection are available. Goods can be received at the Xiamen warehouse and moved through China warehouse consolidation or sea, air, and express freight.