Reference photo. The factory sample can differ by color, material, and specification.

Packaging · Retail mailers

Custom rigid mailer box

A small rigid mailer for DTC unboxing, printed on the outside and sized to a known product.

Last updated: September 2026

Source This Product

What this product is

Packaging is its own sourcing job. A rigid mailer is board, wrap, a magnet or a tuck, and print. The opportunity is real for brands that already know the product size and want the box to survive a courier. It is a poor first project if the product dimensions are still changing. Chinese packaging plants quote from a dieline: length, width, height, board grade, and the print method. A digital-print short run and a litho run of several thousand are different prices. The band below is an indicative small rigid mailer in a common size, one or two print colors or a simple full-color wrap, before inserts, foam, and freight. Send the product, not only a mood board.

Indicative sourcing numbers

These are desk estimates for a conversation, not a factory invoice and not a retail offer from this website.

Indicative China sourcing price: $0.60 to $1.80
Suggested retail range: $3 to $8
Estimated gross margin: 30% to 55%

Indicative estimates only. Actual margins vary by supplier, quantity, specifications, shipping, duties, taxes, marketplace fees, advertising and destination market.

Why it is interesting

Once the dieline is fixed, packaging factories can quote clearly and a buyer can compare board and print.
The box is the brand. It is one of the few products where artwork is the main customization.

What to specify

Size: Internal length, width, and height in millimeters
Board: Name the grade. 'Thick' is not a spec
Print: Digital short run or litho. They do not cost the same
Close: Magnet, ribbon, or tuck. Say which
Insert: Paper, foam, or none. Price the insert separately

Customization and private label

Size, board, and your artwork are the product. This is private label by definition if the print is yours.

Some customization is realistic on this kind of product. Private label packaging is often possible once artwork is approved. Read how private label manufacturing in China is handled, and when a new product needs the OEM/ODM path.

How the desk would source it

Note 1. Approve a printed proof and a structural sample. A PDF that looks sharp can still be the wrong shade on board.
Note 2. Courier drop tests belong in the sample plan if the box is meant to ship on its own.

The usual path is the same as other China factory sourcing: confirm the spec, compare factories, sample, then inspect before shipment. China supplier verification and China quality inspection are available. Goods can be received at the Xiamen warehouse and moved through China warehouse consolidation or sea, air, and express freight.

Questions about this product

Can you quote from a logo file only?

Not usefully. The factory needs internal dimensions, board, and how the box closes. A logo is the print, not the structure.

Why is order quantity sometimes 500 and sometimes much higher?

Short-run digital print can start lower. Litho and a new cutting tool usually need more units to make sense. The card shows a typical short-run floor, not every process.

Are inserts included?

No. USD 0.60 to 1.80 is an indicative empty-mailer band. Foam, paper fill, and freight are separate.